
Berlin
I build systems that scale revenue, not just campaigns that run for a quarter.
About
My latest project is a multi-agent AI system for commercial operations: CRM, pipeline analytics, outbound, paid media, content, knowledge management. Not ChatGPT prompts. Actual agents with tools, decision logic, and execution capability, running in day-to-day work.
15 years to get here. Business, Marketing, Revenue Operations, Product. Three companies founded in Paraguay, then commercial roles scaling startups from bootstrapped to Series B, valuations from $10M to $1B. Multiple business models, org changes, and market pivots on the way to product-market fit, funding, and profitability.
I care about growing people as much as pipelines, and I believe the best automation is the one nobody notices.
Focus
Tools
Selected experience
Restaurant management SaaS, DACH + BENELUX. Own growth marketing, outbound, paid, CRM ops, brand. Built a 7-agent AI system for commercial operations.
End-to-end commercial ops across Sales and CS. Owned the commercial tech stack and built AI-leveraged automations for Finance and People. First taste of thought leadership.
Rebuilt the commercial engine: full HubSpot revamp, inbound/outbound processes, automated NPS and customer tiering. Pivot from growth into RevOps.
Marketing due diligence on acquisition targets in the Amazon aggregator space. Red flags, opportunities, growth forecasts feeding investment decisions.
First C-level title. Repositioned a consumer brand on a minimal budget and built a strategy to grow D2C revenue 20x over three years.
Four promotions in four years, IC to business-unit leadership. Ran a 20+ person P&L, powered 5M+ rides, cut 14,000+ tons of CO2, then pivoted B2C to B2B software.
Built Paraguay's first rental e-commerce platform (profitable in under six months) and its first carpooling platform. Won the CARMA AXLR8R and two World Summit Awards.
Recognition
If you are building agentic GTM, modernizing RevOps, or just want to compare notes on what actually works, reach out.
phil@wengerlebron.com